SWYDE
indie pop house band
est. 2023
est. 2023
A house music band inspired by Y2K aesthetics and old-school house music, creating their own vocal electronic tracks with a retro vibe. The project was born in early 2023, yet within a year, they’ve already made a bunch of house tracks/records and they are now ready to share a mood with their listeners.
Originally from Russia, the band is now based in Izmir, Turkey. Their performances seamlessly blend DJ and LIVE elements exploring genres such as house, electronica, pop-house, organ, and lo-fi house. Their music would shift the lens of perception of pop-house music, simply because they are we who they are.
Originally from Russia, the band is now based in Izmir, Turkey. Their performances seamlessly blend DJ and LIVE elements exploring genres such as house, electronica, pop-house, organ, and lo-fi house. Their music would shift the lens of perception of pop-house music, simply because they are we who they are.
SWYDE - Takin' My Time
SWYDE - Make Music Not Money (MMNM)
SWYDE Promo Strategy
A year ago, when we established our brand in Izmir, we began expanding our audience within the local scene and received a lot of positive support. Now, with our team, we're ready to utilize these tools after releasing the tracks:
Valeriia
Song-writer, vocalist
& designer
& designer
Nikita
Music producer,
keyboard player & DJ
keyboard player & DJ
Dmitriy
Music producer
Juliya
Reel maker
Katerina
Music video maker
Yigit
Event manager (Turkey)
TikTok marketing
The ultimate goal is to make our music go viral, and we've found that TikTok is the platform where we get the best interactions. Currently, our TikTok account has 1k+ followers, and the number continues to grow.
We've developed a strategy to boost the virality of our tracks, involving the creation of multiple accounts. We post unrelated material, incorporating snippets of our music, and collaborate with influencers for targeted support. This approach has already initiated a process where people are sharing content featuring our music, but we aim to escalate this further with a larger budget.
We've developed a strategy to boost the virality of our tracks, involving the creation of multiple accounts. We post unrelated material, incorporating snippets of our music, and collaborate with influencers for targeted support. This approach has already initiated a process where people are sharing content featuring our music, but we aim to escalate this further with a larger budget.
Speed-up & Slowdown remixes
We've prepared remixes for the song 'Takin My Time.' Utilizing these remixes offers an excellent opportunity to create various edits, memes, and provide additional support for the original track.
SWYDE Social media
By posting reels daily, we maintain continuous interactions with our fans and potential listeners. Our main SWYDE account features up to 2 reels per day, and each of our side accounts showcases up to 3 videos. This consistent engagement has warmed up our audience, creating a supportive environment for our upcoming releases.
@letswyde Y2K enjoyers ✨ ???? Follow our account #y2k #musician #kpop #housemusic ♬ SWYDE Takin my time_speed up - SWYDE
Live gigs & collaborations
Our primary focus is live performances, and our initial fanbase was established in the cities where we regularly performed— Izmir and Istanbul, Turkey. Now, we aim to organize our own events and small tours to further expand our listener base.
In addition to building a fan base, we recognize the importance of establishing a reputation in the music industry. This involves performances on radio stations, particularly in Istanbul, as well as collaborations with local venues, artists, and art spaces. The close work with the event manager and, as a result, our performances contribute significantly to growing the awareness of the SWYDE brand.
In addition to building a fan base, we recognize the importance of establishing a reputation in the music industry. This involves performances on radio stations, particularly in Istanbul, as well as collaborations with local venues, artists, and art spaces. The close work with the event manager and, as a result, our performances contribute significantly to growing the awareness of the SWYDE brand.
YouTube & SoundCloud Live Sets
We already have a bunch of recorded live sets, and we plan to produce more. Here is an example of our latest recorded performances:
Merchandise
SWYDE project is not only about music, it’s a lıfestyle. Look at the merchandise products we have:
SWYDE - Takin' My Time (Music video 2023)
KOF project LIVE DJ set (Istanbul, 2023)
Crazy Dolmus Wanderlust Party LIVE DJ set (Istanbul, 2023)
LIVE DJ set (Karaburun, 2023)
Lo-fi house LIVE set (Kalkan, 2023)
